Mafalda Pereira

UX RESEARCHER · 5+ YEARS · PORTUGAL

Turning complex human behaviour into clear product decisions.

I plan and run research for digital products, mobility and emerging technologies — especially when the evidence is messy and the product decision needs to be clear.

  • Mixed methods
  • Complex systems
  • Evidence synthesis
  • AI-assisted workflows

Portfolio / 03 selected

Selected work

Anonymised case studies · Selected engagements

01

AI-assisted research workflow

Evidence strategy · AI evaluation

I built the bibliography and technology benchmark that grounded an AI-assisted research workflow, then validated its outputs against the source evidence.

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Abstract workflow connecting research evidence, evaluation and documentation.
02

Mobile parking app for professionals

Mobile product · Usability research

I evaluated the end-to-end parking flow with professional drivers, exposing comprehension gaps that broad usability scores alone would have missed.

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Abstract mobile interface connected to a sequence of research findings.
05

Autonomous mobility experience

Research programme · Service experience

I connected evidence across the full passenger journey — waiting, boarding and travelling — to prioritise information, feedback and accessibility requirements.

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Abstract mobility route with research checkpoints and sensing arcs.
View all work

Practice / 02

Research approach

Research becomes valuable when evidence changes what a team does next.

I work across the full research cycle — from framing questions and preparing protocols to running sessions, analysing evidence and presenting prioritised recommendations. The process adapts to each project's context while keeping the path from question to decision clear.

  1. 01Frame

    Start with the decision

    Clarify the product question, align the people involved and define evaluation criteria, constraints and a practical research protocol.

  2. 02Study

    Observe the real context

    Choose and combine methods around the people, product and environment — from interviews and observation to usability testing, surveys and workshops.

  3. 03Translate

    Make evidence actionable

    Synthesise qualitative and quantitative evidence into usability findings, design criteria and prioritised recommendations for the team.

Methods I use

  • Interviews
  • Observation
  • Think-aloud testing
  • Usability testing
  • Surveys
  • Workshops
  • Heuristic review
  • Benchmarking
  • Concept evaluation

Working principles

  • Understand context before making assumptions
  • Use evidence to challenge opinion
  • Turn findings into clear decisions

Profile / 03

About

Research grounded in how people actually behave.

I am a UX and product researcher with five years of experience across digital products, mobility services and emerging technologies. I am often the person turning a broad product question into a study the team can run — and evidence the team can actually use.

My work moves between mobile apps, virtual assistants, in-vehicle experiences, applied human factors and AI-supported research workflows. A background in Ergonomics keeps me interested in the gap between what people say and what they actually do.

Experience
05+Years in UX research
Education
MScErgonomics / Usability and UX
Languages
03Portuguese / English / Spanish