I work where a neat product idea meets real use.
I have spent the last five years researching digital products, mobility services and newer technologies. I am usually brought in while the question is still broad: I turn it into a study, run it and show the team where the answer is solid — and where it is not.
That has taken me from mobile apps and virtual assistants to in-vehicle experiences, applied human factors and AI-assisted research. My background in Ergonomics is why I keep looking at the gap between what people say and what they do once a product is in front of them.